This week, major browser operator Opera has integrated a feature to purchase crypto into its Android app less than three months since announcing its plans to further explore blockchain technology.
With a partnership with Safello, a European crypto exchange, users are now able to purchase cryptocurrencies directly from the Opera browser.
Frank Schuil, CEO of Safello, said:
“With Safello brokerage on the Opera mobile browser for Android, both new and experienced users can now easily transact cryptocurrencies in the most secure and fastest way possible. The functionality to purchase crypto is right at their fingertips.”
The announcement of Opera comes in a period in which other large-scale technology conglomerates like Samsung are rumored to be in the process of integrating native crypto support.
OPERA AND SAMSUNG INITIATIVES ARE CRUCIAL FOR MAINSTREAM BITCOIN ADOPTION
Following many security breaches, hacking attacks, and cases like the recent QuadrigaCX fiasco wherein the CEO reportedly died holding the private keys to $150 million in digital assets, the confidence in the cryptocurrency industry from investors has declined.
While leading Bitcoin industry companies in the likes of Coinbase, Gemini, Kraken, and Binance have strengthened the infrastructure supporting cryptocurrencies, the perception of the industry by mainstream users and investors remains generally negative.
For the long-term growth of the cryptocurrency sector, it is crucial to have large-scale institutions and companies to build within the digital asset ecosystem and increase the awareness of the asset class.
The recent integration of a cryptocurrency purchasing feature by Opera presents a small step toward increasing the adoption of digital assets in major markets.
As SamMobile and other local publications reported extensively, Samsung, South Korea’s largest company, is rumored to be integrating a cryptocurrency wallet, potentially led by Samsung Pay.
If Opera continues to add cryptocurrency-related features onto its platform and Samsung Pay oversees the implementation of a cryptocurrency wallet, the asset class would gain mainstream exposure to two large markets in the browser and mobile phone markets.